The Importance Of Social Media And Digital Music Sales.

It’s the year 2013 and I (like a lot of other people) am addicted to social media sites like Facebook and YouTube. The amount of time I spend trolling the internet “liking” comments and watching videos of adorable cats is ridiculous. Let me put it this way, if I got paid for the hours I spent on social media Bill Gates wouldn’t have shit on me.

Sites like Facebook, Twitter and YouTube aren’t designed to ruin your life though, in fact quite the opposite. Social media puts the entire world at your finger tips, you can follow your favorite movie stars and athletes and stay up to date with your family and friends from around the world. The great thing about social media is the fact it has something for everyone. For me these sites have become the link to a vast world of killer music that has yet to be discovered. In fact a majority of the bands I’ve discussed here on Global Thrash Assault have been discovered through the social media giant Facebook.

Let’s be real. If you’re in a band and you’re not on social media, you’re not doing yourself any favors. However it isn’t enough just to be on Facebook, you have to actually update your band’s account in order for it to be effective. This sounds like a given but you’d be surprised. I follow a ton of bands that don’t post a thing on social media sites until they have a show coming up or release a new track and by then there posts aren’t showing up in anyone’s “News Feeds” because people aren’t checking out their page. Why aren’t they checking out your page you ask? You’re not giving them a reason to. The point of social media is to interact with your fan base. Ask your fans questions, post fan videos from your last show, share updates about what’s going on with the band or just post a song by one of the bands that has influenced you over the years. Whatever. Just give your fans a reason to check out your page. However make sure the things you post are related to the band or to music in general. A band page is not a personal page. Don’t ever forget that.

As I said in the beginning of this article, it’s the year 2013. Just about every part of the world has fallen on tough times in some way or another. However no matter how bad things get rest assured somethings will never change. People will still get married and start families and musicians will still create music that people will want to hear.

We all know the music industry is changing but that doesn’t change the fact that people still want to hear new and exciting music. All that it changes is how people get there hands on the new and exciting music and how much people are willing to spend on new and exciting music.

Physical releases are great and I personally maintain every band needs to have CD’s at their merch table for people to buy after their set. Plus there’s a large market of people who still collect CD’s, especially metal heads. However if you’re charging more than ten dollars for a CD you’re doing it wrong. High prices are the exact reason major labels are now struggling and they’ll be the reason no one buys your CD. Be reasonable with your prices and your album will end up in the hands of more people.

Let’s face it, digital music is here to stay. It’s easier to access and it’s a hell of a lot cheaper then pressing a bunch of CD’s. I think everyone gets this. What’s baffling is the amount of bands that don’t have their album available for sale through digital outlets like iTunes, BandCamp and Amazon MP3. The amount of times I’ve gone to purchase an album from a band only to be turned away by the out of this world shipping rates is too damn high (please excuse the internet meme). No one is going to buy a CD when the price to ship the CD costs more than the CD itself. It’s just common sense. Sure you can try to find a distributor for your band that’s willing to sell your album in their store but that takes time and to be honest you may never find on. The far easier solution to high shipping rates is to make your album available for sale through digital outlets. Sure Amazon, iTunes and even BandCamp take a small percentage from each sale but a it’s just a small price to pay considering they all give you the potential to sell your album to people who would otherwise not buy it.

It’s a big world out there. There are literally tons of people like me who want to hear your music. The above article just highlights a few things you can do to help your band’s success in the long run but there is still a ton of work to be done. Emails will have to be written, interviews will have to be conducted and shows will have to be performed. The most beneficial thing any band can do for themselves is write quality music. There’s a difference between people not listening to your music because they don’t know about it and people not listening to your music because they don’t want to. If you write the killer riffs and promote yourselves properly people will come.

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